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la Vie en Rose

website-iconAbout / Bio

La Vie en Rose is the leading Canadian specialty lingerie retailer catering to women aged 25-45. Known as bra specialists, La Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts over 170 boutiques nationwide, divided into three store concepts: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Since the beginning of its international expansion in 2004, La Vie en Rose has opened more than 75 boutiques outside Canada, in over 14 countries including Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Algeria, and Kazakhstan. La Vie en Rose, headquartered in Montreal, is a true Canadian success story and continues its international growth.

The brand delivers exceptional women’s lingerie, sleepwear and swimwear collections while staying true to the company motto: it's all about natural beauty, confident sophistication and sensual passion. La Vie en Rose fulfills its customers' desires by offering an array of well-fitted bras and specialty lingerie selections designed for every silhouette, every look and every occasion. Collections include: gorgeous satin lingerie, comfortable bras and panties, cozy cotton pyjamas, fashionable swimwear, and casual-cool leisure and loungewear. Affordable fashions of a great fit, comfort and value.

phone-icon Phone Number: 905-358-7667

mail-icon Email:

address-icon Address: 7500 Lundy's Lane, Niagara Falls, ON